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Pure Life Healthcare Management


Pure Life Healthcare Management (PLHM) aims to change the healthcare landscape for people suffering from post-traumatic stress disorder (PTSD) by providing integrated, wrap-around care that responds to the unique needs of this significantly underserved population.

Over 1.3 million people in Canada live with some form of PTSD or trauma. Many are veterans, first responders, healthcare providers and social workers. In lieu of trying to heal, many simply keep pushing forward, either unable to find help or unaware help exists.

That’s why Canada’s 600,000 frontline healthcare and social work staff are experiencing record attrition rates. It’s why Canada’s 600,000 veterans and 700,000 first responders have significantly higher rates of PTSD and burnout compared to the general public. This is why Canada is in the process of implementing a National Strategy for PTSD focusing on prevention, early intervention and treatment.

Part of that strategy involves increasing funding for mental health services and looking for partners.

Drawing the majority of its revenue from government and insurance benefits, PLHM provides more than 20 services to support PTSD and trauma patients.

Backed by an experienced team with a deep understanding of issues surrounding mental health, PLHM is also structured to leverage its own value chain, which includes wrap-around care clinics, occupational therapy, alternative medical treatments, pharmacies and partnerships with organizations such as Heroes Haven Society.

PLHM maintains full ownership of its ecosystem, including commercial and real estate holdings.

For years, Canada has underserved the vast population suffering from PTSD. This is finally changing; and PLHM is on the front lines, guided by its corporate mantra, “connecting purpose with profit.” The company’s current plan begins with a virtual care model, opening physical locations once it’s onboarded enough clinics to ensure profitability on day one. With this strategy, it expects to ultimately achieve $90.85 million in revenue by 2025.

In November 2023, PLHM acquired Revolution Medical Cannabis (RMC), a virtual clinic specializing in the delivery of medical cannabis for the Canadian market. RMC has built an impressive network of doctors providing top-tier virtual care to thousands of patients across the country with its state-of-the-art platform. By integrating RMC’s unique offerings, PLHM aims to enhance its current services.

Two additional clinics were acquired by PLHM in 2024, aiming to expand its physical footprint in Alberta and its virtual client base across Canada. The first acquisition is a clinic in Fort Saskatchewan, Alberta, that provides wrap-around care services for the communities it supports. The other is an education and telehealth clinic that will expand PLHM’s virtual footprint across Canada and leverage the benefits of this more extensive scale.

Company Highlights

Over 1.3 million Canadians currently struggle with PTSD and trauma, a population largely underserved by the country’s mental health services.Canada is implementing a National Strategy for PTSD focused on prevention, early treatment and intervention, increasing funding for mental health services and looking for partners.Pure Life Healthcare Management is strategically positioned to be among these partners.Pure Life Healthcare Management offers more than 20 services to support PTSD and trauma, creating a wrap-around healthcare ecosystem that provides patients with everything they need to heal.The company is backed by an experienced leadership team and a business structure designed to maximize the value chain, which includes:Wrap-around care clinicsPharmaciesAlternative medicinesOccupational therapiesPartnershipsJoint venturesReal estate and commercial holdingsOne of Pure Life Healthcare Management’s most prominent partnerships is with the non-profit Heroes Haven Society, which provides free testing and support for individuals suffering from trauma.The majority of Pure Life Healthcare Management’s revenue will stem from government and insurance benefits.Pure Life Healthcare Management began with a virtual model, and has since expanded its digital and physical footprint with a number of acquisitions between late 2023 and early 2024.

Key Services and Partnerships

PTSD Treatment

Targeting veterans, first responders, healthcare and social workers, PLHM’s wraparound approach to healthcare will provide support throughout the entire healing process, from counseling and medical testing to dentistry and physiotherapy. The majority of clients are expected to require only a light to medium touch, with one to six visits per month. However, PLHM also expects a minority of highly complex cases which will require up to $100,000 annually per client with 10 to 20 visits per month.

Provincial healthcare and other benefit packages will cover the majority of PLHM’s services. The company will also operate on a proven telehealth model with partnered doctors, nurses and complex care managers.


Wrap Around Support: PLHM’s in-house services include:DentistsPharmaciesPhysiotherapyMedical testingDoctorsCare workersCounselingPsychologyMedical equipmentSound Financial Stewardship: Drawing on their extensive experience, the company’s leadership team has established the following plan for directing its spending:Client Care/Clinic Development (47 percent): Includes pharmacy and healthcare acquisitions and increased patient onboarding capacity.Market Development (13 percent): Includes marketing to increase reach, customer acquisition and public events.Medical Production (15 percent): A 12-month runway of operating expenses with a 20 percent contingency; includes production, manufacturing and acquisitions to meet growth demand.Innovation and Growth (25 percent): Primarily focused on developing the company’s network in new areas for Phase 2 and Phase 3. This includes physical clinic expansions, enhanced customer experiences and data evaluations, new joint ventures and acquisitions, and manufacturing products to fulfill existing purchase orders.

Heroes Haven Society

A strategic partner to PLHM, Heroes Haven Society is a not-for-profit organization primarily geared towards veterans, providing free testing and support for individuals struggling with trauma. Through this partnership agreement, clients will be referred to PLHM’s wrap-around clinic support. Heroes Haven also operates a fundraising program to help offset any costs not already covered by government and benefits packages.


Research and Development: In addition to supporting the development of government policy, clinical research partners at Heroes Haven consistently evaluate new programs for government funding.Services and Supports: Heroes Haven offers the following programs and services:Government contractingPTSD testingFamily support servicesPTSD financial coordinationPTSD support referralsFunding service gapsPeer supportClinical researchLegal adviceAdvocacy to government

Management Team

Shaun Good — Chief Executive Officer, Executive Chairman, Founder

With a diverse background in various industries, Shaun Good has demonstrated his leadership and entrepreneurial spirit throughout his career. After founding a successful construction company, he transitioned into a career with a major financial company. Responding to his clients’ growing interest in investment opportunities, Good entered the cannabis industry in 2017.

As the founder of four companies in BC, one of which focuses on the research and development of cannabis cultivars and terpenoids for the medical industry, Good demonstrates a relentless pursuit of innovation and an endless commitment to helping others succeed.

Robert Nichols — Director

Robert Nicholas is a seasoned entrepreneur and CEO with a proven track record of building successful companies from the ground up. As the visionary leader of Crane Power, he has expertly navigated the company to new heights, expanding its reach from a local startup to a powerhouse with a presence across Canada and the US. His keen understanding of market dynamics coupled with his ability to foster strong relationships has allowed him to assemble a team of top-tier professionals dedicated to delivering exceptional results.

Under Nichols’ guidance, Crane Power has generated millions in revenue and garnered an impressive portfolio of more than 100 satisfied clients. The Crane team, known for its unwavering commitment to excellence, consistently delivers projects on time and on budget. With their impressive report card as a testament to their achievements, Nichols and his team continue to push the boundaries of innovation and excellence in their field.

Dr. Riyaan Hassen – Director

Dr. Riyaan Hassen is a family physician trained in South Africa. His patient-focused care has led him towards changing healthcare to improve patient outcomes and the patient experience within the healthcare system. This has been achieved by founding Revolution Medical Clinic, Revolution Medical Cannabis, Wosler Diagnostics, as well as being medical director of NUMI Health, all companies with a vision of improving patient care. He is also a co-founder of NuPharma, a wellness pharmacy that brings pharmacy care mobile, virtual and in-person.

Hassen believes that hard work coupled with a caring attitude provides the best outcomes for patients but also professionally. It was during his time spent at Chris Hani Baragwanath Hospital in Soweto, South Africa that he realized the immense value of family medicine and its importance to the overall well-being of the family unit. He has a keen interest in chronic disease management and special needs families.

Ali Oonwala – Director

Ali Oonwala aims to deflate the stigma around cannabis and encourage research. A strong advocate for the potential of CBD in sports medicine and chronic pain management, Oonwala’s vision educates the public on diverse medical methods, including the positive impact of catalyzing cannabis’s role in the opioid crisis.

Oonwala graduated from the University of Alberta School of Pharmacy in 2002, after practicing in Seattle for several years.

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